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Officials: E-commerce market fosters Sino-US business collaboration

By LIU YINMENG in Los Angeles | China Daily Global | Updated: 2022-11-24 10:08

Staff members chat behind Chinese and US flags displayed at the 2021 China International Fair for Trade in Services in Beijing, on Sept 4, 2021. [Photo/Agencies]

E-commerce provides opportunities for small and medium American enterprises to tap into the Chinese market, said trade experts.

They made their comments Monday online at a session on new channels of cross-border collaboration. The program was hosted by the Oregon China Council and supported by government agencies from Fujian and Oregon. Fujian and Oregon became sister states in 1984. The two sides complement each other in various areas, officials said.

"As we all know, Oregon has prominent advantages in outdoor equipment, sportswear, agriculture and food processing industries. In recent years, the Chinese market has seen a significant rise in outdoor sports and a rapid increase in consumers' extra attention for food quality," said Wang Deyang, deputy director-general of the trade development bureau of China's commerce ministry.

The "perfect match" between Oregon and Fujian on supply and demand generates great market potential for "outdoor economy" and "dinner table upgrading", Wang said.

"Meanwhile, the recent emerging of global cross-border e-commerce, with China as one of the main drivers, has added momentum to the growth of those industries," he said.

Wang stressed that business cooperation plays a vital role in deepening Sino-US economic and trade relations. He noted that the Chinese e-commerce market is developing vigorously, and encouraged more American companies to go to China to "share the development opportunities together".

Jess Paulson, director of market access and certification programs at Oregon's agriculture department described the state as having a diverse agricultural landscape.

"It is the source of strength for Oregon agriculture. It's unfortunately also the greatest weakness of Oregon agriculture. We have many products, but often not so much volume for any of them, except a handful of the biggest products," Paulson explained.

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